Improve our Sales funnel
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company sells a complex line of products for walking multiple dogs. The main problem we are trying to solve is to improve our understanding of user experiences, so we can better inform the customer on what they need to purchase in their particular scenario. We would like to understand our strengths and areas of improvement from a customer perspective.
This will involve several different steps for the students, including:
- Conducting background research on customer journey mapping, our products and customers.
- Analyzing customer responses from surveys and interviews.
- Defining the phases and touchpoints of the purchasing process.
- Incorporating user actions, emotions, goals, and pain points in the customer journey map.
- Proposing solutions to minimize pain points while meeting business goals.
Bonus steps in the process would also include:
- Developing multiple customer journey maps to account for different experiences and paths.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company and the importance of customer journey mapping
- Analysis and understanding of customer experiences
- Understanding of the purchasing process and how the customer interacts with our company in different phases
- Recommendations for improving customer experience
Bonus steps would include:
- Mapping multiple customer journeys
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company sells a complex line of products for walking multiple dogs. The main problem we are trying to solve is to improve our understanding of user experiences, so we can better inform the customer on what they need to purchase in their particular scenario. We would like to understand our strengths and areas of improvement from a customer perspective.
This will involve several different steps for the students, including:
- Conducting background research on customer journey mapping, our products and customers.
- Analyzing customer responses from surveys and interviews.
- Defining the phases and touchpoints of the purchasing process.
- Incorporating user actions, emotions, goals, and pain points in the customer journey map.
- Proposing solutions to minimize pain points while meeting business goals.
Bonus steps in the process would also include:
- Developing multiple customer journey maps to account for different experiences and paths.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company and the importance of customer journey mapping
- Analysis and understanding of customer experiences
- Understanding of the purchasing process and how the customer interacts with our company in different phases
- Recommendations for improving customer experience
Bonus steps would include:
- Mapping multiple customer journeys
Final deliverables should include
- A final report.
- A 10-minute presentation.
About the company
- https://walkmultipledogs.com
- 0 - 1 employees
- Retail
TinyHorse products enhance your experience of managing multiple dogs on leash by offering high-quality, versatile tools that reduce the physical and emotional strain of the task. Endlessly reconfigure these tools to address the changing needs within your group, whether you offer dog walking services or are a dog lover who lives in a multi-dog home.
We are the professional tool of choice for dog-care professionals all over the world, and seek not to just sell products but to also support and care for the community we serve.
We are working towards expanding our team to manage the steady growth of our company.
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