Targeting New Markets
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Sled Island takes pride in its culturally diverse programming, but still struggles to reach culturally diverse audiences. While the people of Calgary's downtown core are in high attendance for the festival each year, other quadrants of the city, specifically the north east, are very hard to reach from a marketing perspective. We want you to help us bridge the gap between diverse programming and diverse audiences in order to increase sales and encourage more inclusivity in our community and at our festival.
Focus may include, but is not limited to:
- Market research
- Promotion strategy
- Community outreach
- Communications planning
- Project management
- Developing recommendations of how we can improve our outreach/profitability
The final project can be flexible. We want to walk away from this with in-depth recommendations and plans of action of how to reach these new audiences and realistically extend our reach and increase our profit annually.
- What is the main goal for this project?
-
Sled Island takes pride in its culturally diverse programming, but still struggles to reach culturally diverse audiences. While the people of Calgary's downtown core are in high attendance for the festival each year, other quadrants of the city, specifically the north east, are very hard to reach from a marketing perspective. We want you to help us bridge the gap between diverse programming and diverse audiences in order to increase sales and encourage more inclusivity in our community and at our festival.
Focus may include, but is not limited to:
- Market research
- Promotion strategy
- Community outreach
- Communications planning
- Project management
- Developing recommendations of how we can improve our outreach/profitability
The final project can be flexible. We want to walk away from this with in-depth recommendations and plans of action of how to reach these new audiences and realistically extend our reach and increase our profit annually.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.sledisland.com/
- 2 - 10 employees
- Entertainment, Arts, Non-profit, philanthropic & civil society, Events services
Since 2007, Sled Island's thoughtful, eclectic programming and independent spirit have produced a one-of-a-kind festival experience. Each June, the five-day music and arts festival brings together a community of more than 250 bands, comedy, film and art as well as over 40,000 attendees in more than 30 venues, earning rave reviews from attendees, artists and media across the globe.