Sled Island takes pride in its culturally diverse programming, but still struggles to reach culturally diverse audiences. While the people of Calgary's downtown core are in high attendance for the festival each year, other quadrants of the city, specifically the north east, are very hard to reach from a marketing perspective. We want you to help us bridge the gap between diverse programming and diverse audiences in order to increase sales and encourage more inclusivity in our community and at our festival.

Focus may include, but is not limited to:

• Market research
• Promotion strategy
• Community outreach
• Communications planning
• Project management
• Developing recommendations of how we can improve our outreach/profitability

The final project can be flexible. We want to walk away from this with in-depth recommendations and plans of action of how to reach these new audiences and realistically extend our reach and increase our profit annually.