Digital Marketing
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We would like to work with students to design a digital marketing campaign for our startup.
This will involve several different steps for the students, including:
- Familiarizing themselves with our startup's key offering, campaign goals and target market.
- Identifying strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating and run a marketing strategy to create an inbound funnel for leads
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of startup goals and challenges
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Final deliverables should include
- A final report with a social media content calendar.
- A presentation showing results of the marketing campaign
- What is the main goal for this project?
-
We would like to work with students to design a digital marketing campaign for our startup.
This will involve several different steps for the students, including:
- Familiarizing themselves with our startup's key offering, campaign goals and target market.
- Identifying strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating and run a marketing strategy to create an inbound funnel for leads
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of startup goals and challenges
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Final deliverables should include
- A final report with a social media content calendar.
- A presentation showing results of the marketing campaign
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
- Access to Google Analytics, paid ads account to test campaign strategies, and metrics monitoring tools
- Access to Hubspot CRM
About the company
- https://whistle.tech
- 2 - 10 employees
- Telecommunications, Business services, Technology
Whistle is a Canadian startup redefining Unified Communications - we unify communication and social channels in one place.