Strategic Marketing Planner - Varsity Program
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our organization is looking for 1-2 students to work together to achieve our goals.
Project Scope
To develop a Strategic Marketing Plan for the Athletics Department at Fanshawe College, specifically the varsity program.
Primary Focus
-Conduct an audit of our current social media presence and marketing strategy.
-Research successful marketing and social media plans for varsity programs across North America
-Recommend changes to advertising and promotional materials
-Create a marketing plan for the year specifically directed to athletes and fans for each of our social media outlets (Instagram, Twitter, Facebook, on campus digital signage)
-Develop and implement strategies for improving our online presence and increasing engagement
-Create pre-planned content for social media, following college brand guidelines
Our goal at the end of this experience?
To improve our online presence, reach more customers and effectively promote the varsity programs and events that we have on campus through compelling content.
- What is the main goal for this project?
-
Our organization is looking for 1-2 students to work together to achieve our goals.
Project Scope
To develop a Strategic Marketing Plan for the Athletics Department at Fanshawe College, specifically the varsity program.
Primary Focus
-Conduct an audit of our current social media presence and marketing strategy.
-Research successful marketing and social media plans for varsity programs across North America
-Recommend changes to advertising and promotional materials
-Create a marketing plan for the year specifically directed to athletes and fans for each of our social media outlets (Instagram, Twitter, Facebook, on campus digital signage)
-Develop and implement strategies for improving our online presence and increasing engagement
-Create pre-planned content for social media, following college brand guidelines
Our goal at the end of this experience?
To improve our online presence, reach more customers and effectively promote the varsity programs and events that we have on campus through compelling content.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Available to meet with student(s) on a regular basis to ensure they are on the right track, to answer any questions and to assist/guide them.A
About the company
Fanshawe College, under a partnership agreement with the Fanshawe College Student Union, competes in selected intercollegiate sports within the Ontario Colleges Athletic Association (O.C.A.A.) and the Canadian Collegiate Athletic Association (C.C.A.A.). Under the same agreement the college operates an extensive recreation program involving thousands of student athletes