Strategic Marketing Plan for Herb Immortal Inc.
Project scope
Categories
Market research Competitive analysis Advertising Digital marketing Marketing strategySkills
business objectives promotional campaigns strategic marketing market trend brand awareness marketing market research promotional strategies marketing planning marketing strategiesHerb Immortal Inc. is seeking to enhance its market presence and address specific marketing challenges through a well-structured strategic marketing plan. The primary goal of this project is to leverage the 4Ps of marketing—Product, Price, Place, and Promotion—with a particular emphasis on the Promotion aspect. Marketing students will collaborate to identify and analyze current market trends, consumer behavior, and competitive landscape. They will brainstorm and experiment with innovative marketing strategies to enhance Herb Immortal's promotional efforts. The project aims to provide actionable insights and recommendations that align with the company's business objectives, ultimately leading to increased brand awareness and market share.
Key tasks include:
- Conducting market research to identify opportunities and challenges.
- Analyzing the effectiveness of current promotional strategies.
- Developing innovative promotional campaigns.
- Creating a comprehensive marketing plan that integrates the 4Ps.
The project will culminate in a comprehensive report and a presentation that outlines the strategic marketing plan for Herb Immortal Inc. The deliverables will include:
- A detailed market research report.
- A SWOT analysis of current marketing strategies.
- A set of innovative promotional campaign ideas.
- A final strategic marketing plan document.
- A presentation summarizing the findings and recommendations.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
At Herb Immortal, we’re committed to revolutionizing holistic wellness by blending the wisdom of traditional herbal remedies with cutting-edge AI technology. Co-founded by entrepreneurs deeply invested in advancing natural health, we’ve built a platform that empowers individuals with personalized wellness insights, access to high-quality herbal products, and expert consultations. Our flagship product, MyHerbalShop.ai, connects consumers and health practitioners in an AI-driven marketplace designed to make natural health solutions accessible and impactful. With Herb Immortal, we aim to inspire a global community toward healthier, balanced living through the powerful synergy of nature and technology.