Solutionally Speaking Market Research and Business Case
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
This idea started with one question. Is there any for-profit business model possible that can do true journalism in the age of misinformation and fake news. What should be the 21st-century social business model for this? How can I learn from success and failures from the industry and create something from some cutting edge journalism trends: data journalism, solution journalism, citizen journalism, knowledge mobilization, and knowledge brokerage.
We are expecting you to connect both sides of the market (news consumer and producer) and do market research to identify the immediate market and their value proposition, also developing a competitive matrix to identify the uniqueness of this value proposition. Since the original question was, is there a for-profit business model, we require a corresponding financial model to guide us if and how can we achieve this solution.
This report will be used as the core document for the business model, identify potential co-founders, and a landing page/website.
- What is the main goal for this project?
-
This idea started with one question. Is there any for-profit business model possible that can do true journalism in the age of misinformation and fake news. What should be the 21st-century social business model for this? How can I learn from success and failures from the industry and create something from some cutting edge journalism trends: data journalism, solution journalism, citizen journalism, knowledge mobilization, and knowledge brokerage.
We are expecting you to connect both sides of the market (news consumer and producer) and do market research to identify the immediate market and their value proposition, also developing a competitive matrix to identify the uniqueness of this value proposition. Since the original question was, is there a for-profit business model, we require a corresponding financial model to guide us if and how can we achieve this solution.
This report will be used as the core document for the business model, identify potential co-founders, and a landing page/website.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://impactrio.com
- 2 - 10 employees
- Business & management, Non-profit, philanthropic & civil society, It & computing
At Impactrio, we help organizations design, strategize and evaluate their programs to create and measure social value.
Innovation: provide advisory service to build innovation capacities within programs and organizations
Integration: assess, prepare, and manage program implementation to lead change
Impact & Evaluation: help evaluate and demonstrate the program's impact to stakeholders.