Hi!

Safi is a non-profit providing East African farmers with a cost effective and accessible pasteurization device that kills milk-borne diseases such as brucellosis, mastitis, salmonella, and even MERS, a coronavirus 10x deadlier than COVID-19. The mission of Safi is two-fold: to provide safe drinking milk, especially to children and pregnant women who rely on milk for essential nutrients, and to help farmers rise out of poverty through the increased revenues from selling pasteurized milk.

Our team at Safi has an Instagram account at the moment that we have a few posts on. We would like to post more regularly and create a pipeline of posts that we can post. These would include graphics about the problem space we are working on, our solution, impact metrics as well as photos of our travels to East Africa. You can also find out more about our work and branding at www.safi.world.

By the end of the project, students should

• Create 20-30 Instagram graphics to post (team will provide ideas)
• Have captions for every post as well (team will support with this and provide content)

Bonus steps would include:

• Interacting with other similar social media pages
• Sharing stories

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter
• Ideas for social media posts and feedback on designs and captions.