Mother Daughter Empower Charity aims to increase awareness and engagement through a strategic media tour campaign. The goal is to highlight the charity's mission of empowering women and girls, fostering community support, and attracting potential donors and volunteers. The project involves researching and identifying key media outlets, crafting compelling messages, and scheduling interviews or appearances. Learners will apply their knowledge of media relations, communication strategies, and project management to create a cohesive and impactful campaign plan. The project will focus on leveraging both traditional and digital media platforms to maximize reach and engagement. By the end of the project, learners will have developed a comprehensive media tour strategy that aligns with the charity's objectives and values.

The deliverables for this project include a detailed media tour campaign plan, a list of targeted media outlets, and a schedule of proposed media engagements. Additionally, learners will create press releases, media kits, and talking points for interviews. The final deliverable will be a presentation summarizing the campaign strategy and expected outcomes, demonstrating the application of classroom knowledge to real-world scenarios.