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Content marketing for aerospace x tech startup

Closed
INÉRO, INC
INÉRO, INC
Shawinigan, Quebec, Canada
LA
Lydie Artemova
President
(1)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Digital marketing Copy writing Social media marketing
Skills
software release life cycle social media target audience content marketing brand messaging bios professionalism business metrics social media profiles content strategy
Project scope
What is the main goal for this project?

INÉRO, INC is an innovative startup from Quebec serving the aerospace procurement segment. Supported by Digihub and Réseau Entreprendre Grand Montréal.


The main objective of this project is to establish a solid online presence and build credibility to attract:

  • institutional and industrial partnerships
  • potential customers for the beta version and future conversions.


Additionally, we aim to spread awareness about our work, generate interest in our journey, and cultivate a supportive community of followers who may become customers or referrers.


What tasks will learners need to complete to achieve the project goal?

We seek a talented content marketing student to help us develop a compelling online presence and effectively engage our target audience.


Your role involves crafting impactful brand messaging, optimizing our social media profiles for consistency and professionalism, and implementing a strategic content strategy to drive traffic and enhance brand visibility across platforms such as LinkedIn and Reddit.


To help students achieve the project goal in the content marketing role, they will need to complete the following tasks:

  1. Craft an impactful executive statement communicating the founder's vision, mission, and values.
  2. Create engaging content for the landing page that highlights key benefits, features, and calls to action.
  3. Review and optimize the founders' and company's bios on LinkedIn and other social media platforms to ensure consistency and alignment with brand messaging.
  4. Provide recommendations or rewrite content as needed to ensure clarity and professionalism in bios.
  5. Develop a comprehensive content strategy for social media platforms (e.g., LinkedIn, Reddit) to engage the target audience, drive traffic, and enhance brand visibility.
  6. Define content themes, posting schedules, audience targeting strategies, and performance metrics for tracking success.


How will you support learners in completing the project?
  • I bring over 10 years of extensive experience in marketing and sales, including successfully initiating a digital campaign with 100,000+ views and a solid understanding of SEO principles and email marketing.
  • My background also includes observation skills, the ability to conduct thorough testing to ensure optimal outcomes, and 10 years of coaching/ teaching.
  • INÉRO also has a team member with over 15 years of experience in QA testing and teaching, should that be needed.
  • With 15 years of customer-facing experience, including 3.5 years in fintech, I have honed my skills in efficiently identifying and addressing issues.
  • As the primary support and mentor for learners in this project, I am committed to providing hands-on guidance and sharing valuable industry insights and data.
  • I am here to support students in achieving project goals, developing their skills, and fostering a positive learning experience.
  • I work between Montreal and Shawinigan and can provide support either on-site or remotely, adapting to the project's and team's needs.
Supported causes
Industry, innovation and infrastructure
About the company

INÉRO, Inc. develops advanced technology for aerospace procurement.

We are a Quebec startup incubated at the Digihub in Shawinigan (the third digital hub in Quebec) and a laureate of the Réseau Entreprendre Grand Montréal, a specialized network that provides guidance from active business leaders to high-potential entrepreneurs and job creators.