Adapting a Mobile App for Subclinical (Mild) Anxiety to Suit Various Market Segments

Open
Colorful Zone
Toronto, Ontario, Canada
Negar Yaghoobi
CEO
(35)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Market research Market expansion Product or service launch Sales strategy
Skills
market research mental health
Project scope
What is the main goal for this project?

This project endeavors to scrutinize various market sectors, including public health institutions, member-driven associations, scholastic wellness centers, and other related entities, with the aim of generating a comprehensive report on potential adaptations of the Joyi mental health literacy application that would suit the unique needs of each segment.

What tasks will learners need to complete to achieve the project goal?

To achieve the primary objective of the project, learners will be required to complete the following tasks:

  • Conducting comprehensive market research to understand the distinct requirements of each identified sector.
  • A thorough examination of the current features and functionalities of the Joyi mental health literacy application.
  • Identification and exploration of potential enhancements to the application that would align it more closely with the needs of the various market segments.
  • Compiling a detailed report encapsulating the findings and presenting actionable recommendations.


How will you support learners in completing the project?


In order to ensure that learners are adequately supported throughout the completion of this project, we propose the following strategies:


  1. Guidance and Mentorship: Learners will be assigned mentors who are experts in the field. These mentors will guide them through the project, offering advice and providing answers to their questions. Regular check-in sessions will be scheduled to discuss progress and address any challenges.
  2. Collaborative Learning Environment: We will establish an online forum or chat group where learners can discuss their ideas, share their challenges, and help each other. This peer-to-peer support can greatly enhance the learning experience.
  3. Feedback and Assessment: Throughout the project, we will provide regular feedback on the learners' work, helping them understand where they are excelling and where they need to improve. This ongoing assessment will ensure that they are on the right track.
  4. Technical Support: If the project involves using specific software or digital tools, we will provide technical support to help learners navigate these tools effectively.


About the company

Colorful Zone is an innovative startup on a mission to reshape the way we approach mental health.