Social Media Marketing Campaign
Project scope
Categories
Digital marketing Social media marketingSkills
social media campaigns social media content social media management social media marketingOur company will be advertising a new service offering and we hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
Bookkeeping Matters Inc. (BMI) is a specialized bookkeeping firm based in Ontario, Canada, dedicated to serving the legal community. The company offers a range of services aimed at ensuring compliance and financial clarity for law firms. These services include legal bookkeeping, Law Society compliance, trust accounting, and preparation for LSO audits. BMI also provides training in legal accounting and the use of various legal practice management software, such as PCLaw and CosmoLex.
Led by Keith Hill Jr., a former legal accounting professor, BMI has established itself as a premier provider of online legal accounting training, catering to both bookkeepers and lawyers. The firm emphasizes the importance of meticulous financial transaction logging to prevent compliance issues and optimize the financial operations of law firms.