Our company will be advertising a new service offering and we hope to revamp our social media marketing to attract more customers.

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Bonus steps would include:

• Recommending social media management tools

Final deliverables should include

• A final report with a social media content calendar.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.