Referral Program Development for CTS Incentives
Project scope
Categories
Communications Market expansion Sales strategySkills
marketing strategies target audience marketing materials marketing planning customer acquisition managementThe main goal for the project is to develop a referral program for both individuals and businesses to increase awareness of CTS Incentives and drive more clients to the company. This will involve several different steps for the learners, including:
- Researching and understanding the target audience for the referral program.
- Developing a strategy for incentivizing both individuals and businesses to refer clients to CTS Incentives.
- Creating a marketing plan to promote the referral program and attract participants.
- Designing and implementing a system for tracking and rewarding successful referrals.
- Testing the referral program and making improvements based on feedback and data analysis.
By the end of the project, learners should complete the following tasks:
- A detailed plan for the referral program, including target audience, incentives, and marketing strategy.
- Implementation of a tracking and reward system for successful referrals.
- A marketing plan to promote the referral program and attract participants.
- Testing results and analysis of the referral program's effectiveness.
Final deliverables:
- A comprehensive report outlining the development and implementation of the referral program.
- Marketing materials and resources for promoting the referral program.
- A presentation summarizing the referral program and its potential impact on increasing awareness and client acquisition for CTS Incentives.
- Regular access to staff
- Easy and open communications
- Willingness to shape work needed around areas of interest
- Access to come data, and willingness to answer questions.
Supported causes
Decent work and economic growthAbout the company
CTS Incentives, a family-run company with over three decades of experience, is a company dedicated to optimizing tax credits and grants for businesses operating within the skilled trades sector. Their unwavering commitment lies in assisting businesses that often find themselves overwhelmed with day-to-day operations and thus lack the resources or time to navigate the complexity of financial incentives. CTS Incentives specializes in identifying, securing, and ensuring that these businesses can capitalize on all available funding opportunities. Through their expertise and dedication, they empower businesses to not only thrive within their respective industries but also access the financial support it is available to them, ultimately contributing to the growth and success of their clients.