Social Media Help

Closed
Pay What You Can Peer Support - PWYCPS
Toronto, Ontario, Canada
Daniel Cole
President/Founder
(7)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Social media marketing
Skills
peer support social media strategy social media social media campaigns research
Project scope
What is the main goal for this project?

The main goal for the project is to help Pay What You Can Peer Support - PWYCPS improve their social media presence and engagement in order to reach a wider audience and attract more participants to their virtual peer support sessions.


This will involve several different steps for the students, including:


- Conducting an analysis of PWYCPS's current social media platforms and content.


- Developing a social media strategy to increase engagement and reach.


- Creating a content calendar for regular posting on various platforms.


- Designing and implementing social media campaigns to promote the virtual peer support sessions.


- Monitoring and analyzing the performance of the social media efforts and making adjustments as needed.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A comprehensive analysis of PWYCPS's current social media presence and engagement.


- A detailed social media strategy and content calendar.


- Implemented social media campaigns with documented results and analysis.



Final deliverables:


- A final report including the analysis, strategy, and campaign results.


- A presentation explaining the research, strategy, and outcomes.


How will you support learners in completing the project?

I'll be working hand in hand with the students on providing direction, developing a strategy and overseeing the execution.

About the company

Pay What You Can Peer Support - PWYCPS is a site that runs weekly virtual peer support sessions on a variety of topics (25 to date). The sessions are run on Zoom and take place throughout the week and are moderated by certified professionals. It's free but we ask participants to Pay What They Can. We operate around the globe and anyone is welcome to join.