Digital Marketing Strategy for Jessica De Castro & Co

Closed
Coello Creative Agency
Hamilton, Ontario, Canada
Jessica De Castro
Jessica De Castro She / Her
Owner
(12)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Digital marketing Search engine optimization Product or service launch Social media marketing
Skills
digital marketing brand awareness content creation content strategy social media planning search engine optimization
Project scope
What is the main goal for this project?

The main goal for the project is to grow the online presence of Jessica De Castro & Co through a comprehensive digital marketing strategy. This will involve creating a social media plan, implementing SEO optimization, and more to increase brand visibility and engagement. The company is currently undergoing a major rebranding with an official launch planned for late April 2024, so this will be a major piece in making the launch a success.


What tasks will learners need to complete to achieve the project goal?

- Develop a social media plan outlining content strategy, posting schedule, and engagement tactics.


- Implement SEO optimization strategies to improve the company's search engine rankings.


- Create engaging and shareable content to increase brand awareness and audience engagement.


- Monitor and analyze the performance of the digital marketing efforts and make adjustments as needed.



Final deliverables should include:


- A detailed digital marketing strategy document outlining the social media plan, SEO optimization, content creation, and performance monitoring.


- A presentation summarizing the key findings and recommendations for the digital marketing strategy.


About the company
  • https://coelloexp.com
  • 2 - 10 employees
  • Business & management, Business services, Education, Events services, Marketing & advertising

Coello Creative Agency is a start-up experiential marketing agency created to help small businesses implement important "wow" factors in their everyday business models. In our current era of digital marketing, we would like to be an advocate and educator in maintaining the power of what has made organic marketing work for centuries - referral generating initiatives, engaging events, memorable experiences and service cycles rooted in excellence! Supporting brands in creating strategic partnerships and finding dream collaborators is also a huge part of our agencies goals - contributing to our vision of seeing people more engaged and connected within their local business communities.