The primary focus for the student will be: (Remove any that don't apply)

One of the podcast series that Alternative Food Network produces is called Plant Based Diet. Based on the number of downloads, it is now time to monetize the audience. I would like to the students to assist with a plan for said monetization. This would include:

• Sales (BtoB): Identification of potential podcast sponsors/brands and the appropriate contact information at those brands; Landing on a price point for pre-roll and mid-roll podcast ads; figuring out the optimal way to approach potential sponsors and provide the written text to do so.
• Marketing (BtoC)- Complete a full customer, competitor and market analysis for Alternative Food Network "food as medicine" podcasts (i.e. including who's listening and who should be listening ); complete a marketing strategy review; design a new marketing strategy (product, place and promotion);

Our goal at the end of this experience is: (Indicate deliverables)

• Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
• Marketing - For the student(s) to help us grow our audience; effectively promote our brand, mission, and story.
• Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.

Students will work closely with the founder who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, email)

Student's primary contact: Esther Garfin, President