Digital Marketing - Blogging/Content Writer

Closed
LIVD
Toronto, Ontario, Canada
Olivia Mihaljevic
Co-Founder & CEO
(14)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Writing Creative writing Copy writing Media
Skills
blog posts marketing target market digital marketing
Project scope
What is the main goal for this project?

Our team is looking to enhance our website by creating a blog to drive additional traffic and value to our customers. This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts (5-8 final posts)
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.
About the company
  • https://livdapp.com/
  • 2 - 10 employees
  • Technology, Hospital, health, wellness & medical, It & computing, Human resources & recruitment

We’re on a mission to make lifestyle benefits more accessible to employees. We are an app based company, focused on providing a platform that makes it easier for employees to choose which lifestyle benefits meet their needs. Our customers are small to mid-sized companies (ranging from 10-500 employees), with either fully remote, in-office, or hybrid teams.