Enabled Talent aims to establish itself as the leading inclusive employment platform, connecting businesses with diverse job seekers. The project involves developing a comprehensive branding and positioning strategy to enhance the platform's visibility and appeal. Students will conduct a competitive analysis to understand the current market landscape and identify key differentiators for Enabled Talent. They will craft compelling brand messaging that resonates with both businesses and job seekers, emphasizing inclusivity and accessibility. Additionally, the project includes creating engaging social media content and audience engagement strategies to effectively reach and attract the target audience. The goal is to position Enabled Talent as the go-to platform for inclusive employment opportunities, fostering a community that values diversity and inclusion.

The project deliverables include a detailed competitive analysis report, highlighting Enabled Talent's unique value proposition. Students will also develop a comprehensive brand messaging guide, outlining key messages and tone. Additionally, a social media content calendar with sample posts and engagement strategies will be created to enhance online presence. The final deliverable is a presentation summarizing the strategy and its potential impact on Enabled Talent's market positioning.