Website SEO & Optimization

Closed
fkbmedia.com
Toronto, Ontario, Canada
Fennella Bruce
Media Consultant
(5)
3
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Search engine optimization Website development Security (cybersecurity and IT security) Information technology
Skills
web site analysis needs assessment search engine optimization
Project scope
What is the main goal for this project?

We would like a website analysis and the SEO improved for our organization and domain authority. The website is built through Squarespace. The student(s) will access the backend of the website to add relevant tags to content and highlight keywords for search optimization. The objective is to increase the domain authority for the website and ensure that we are maximizing the SEO capabilities. The website also needs to meet accessibility requirements:

https://www.aoda.ca/new-aoda-requirement-for-ontario-websites/

The student (s) will review the guidelines and ensure the website meets the standards, and if not, complete the tasks to ensure it meets compliance.

We would like to work with student(s) to make sure our website is meeting the standards in privacy, data and SEO.

Students should be prepared to:

  • Conduct a needs analysis to determine what is needed to improve our website with keywords, tags, etc.
  • Create a plan of action to improve our SEO and create any privacy, cookie policies, etc.
  • Provide training on updating and maintaining the site.
  • Ensure the website meets accessibility standards
How will you support learners in completing the project?

We will have weekly team meetings to discuss the project. I can offer guidance, mentorship and advice on communications and media.

About the company

Our mission is to make media accessible, understandable and give small/medium business clients the tools to present their story and brand to a wide audience. We assist non-profit organizations with acquiring media and funding sponsorship.