Video Development for Advertising and Promotion
Project scope
Categories
Operations Marketing strategy Media Visual artsSkills
digital marketing project planning sales & marketing marketing strategy strategyOur goal is to have a team shoot and edit video at the 2020 Sled Island Music & Arts Festival. Right now, especially in advertising, video is king. We would like to have lots of footage shot throughout our five-day festival which could then be used for advertising (specifically Facebook ads), and promotion through our own social media channels. We want to sell the experience of the festival to people who have never been.
To accomplish this, we believe you will need:
- A video production team that can shoot in Calgary, Alberta, Canada, preferably from June 24-28, 2020 (but we can be flexible). Please note, the videos don't necessarily have to capture high quality sound, as it is intended to have music over the footage in the advertisements.
- Experience in video editing.
- An understanding of music festival culture and an interest in music and art.
Final deliverables should include:
- Multiple edited videos (the more the merrier) created from footage from the festival, ranging anywhere from five seconds to one minute long (for advertising purposes).
- All shot footage, which Sled Island will claim ownership of and will be able to access for future use.
Timelines/completion dates are flexible. If it makes sense for one course to shoot the video, and another course to edit the footage, that would be acceptable. The footage needs to be shot during the festival (June 24-28, 2020), but the final edited deliverables would realistically not be needed until the end of the year, or even early 2021. Whatever works!
About the company
Since 2007, Sled Island's thoughtful, eclectic programming and independent spirit have produced a one-of-a-kind festival experience. Each June, the five-day music and arts festival brings together a community of more than 250 bands, comedy, film and art as well as over 40,000 attendees in more than 30 venues, earning rave reviews from attendees, artists and media across the globe.