Strategic Customer Acquisition - Market Analysis

Closed
Jitto
Toronto, Ontario, Canada
MS
HR Manager
(11)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Market research Competitive analysis Sales strategy
Skills
sales process target market customer acquisition management sales prospecting market analysis market research sales
Project scope
What is the main goal for this project?

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.

The project would also entail doing a market research analysis on all the different types of customers that are available for us to target and our current competitors in each region.

What tasks will learners need to complete to achieve the project goal?

The project will be broken down into 3 phases and the final deliverable is more around a presentation to the founder of the company. This would show your in-depth market research to help us optimize our sales process. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

About the company

Jitto is a just-in-time ordering platform for retailers. We focus on filling in the supply chain gaps that are created by inaccurate forecasting, poor quality and labour shortages to keep our retailers’ shelves full.

Our mission is to digitize the wholesale produce sector that is archaic and paper-bound by leveraging technology and our on-demand distribution network to deliver when it matters the most.