New Product Release Planning and Preparation

Closed
Main contact
VTEX Voice Solutions Inc.
Winnipeg, Manitoba, Canada
Managing Director
(2)
3
Project
Academic experience
120 hours of work total
Learner
Canada
Advanced level

Project scope

Categories
Information technology Market research Product or service launch Sales strategy
Skills
planning market size go-to-market strategy marketing new product development commercialization
Details

We have an existing product suite that we have been using with a very small amount of customers that we are going to make available for a public release. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?

2. We need to review our complete onboarding process as well as customer journey from product awareness to subscription

3. Who are our closest competitors and how do we differentiate ourselves?

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

5. We need to review or existing features and decide if we are missing important features for a wider launch audience

We are looking to gain perspectives on potential marketing tactics and better understand the current competitive market.

Deliverables
No deliverables exist for this project.
Mentorship

I will work directly with the student(s) and be available as needed.

We will have scheduled check-ins however I am available for other meeting and calls as needed.

About the company

Company
Winnipeg, Manitoba, Canada
2 - 10 employees
Technology

VTEX Voice Solutions Inc. is dedicated to enriching lives by delivering innovative and personalized workflow management solutions. We have been serving the industry for 15 years with a combined total of over 20 years of market experience in the dictation, transcription, and speech recognition industry. We serve professionals in the health care, legal, law enforcement, and business fields and see a greater application of these products in new and emerging markets. Our wealth of knowledge and expertise coupled with our get-things-done mentality allows us to provide our customers with an exceptional quality of service and quick, personal support from our in-house team.