Fashion Media Editing & Campaign Video Creation
Project scope
Categories
Videography Communications Advertising Customer segmentation Digital marketingSkills
target audience sound effects detail oriented marketing channel storyboarding selling techniques visual effects editing brand identity scriptingThe main goal for the project is to create a promotional video for Gully Klassics that captures the spirit of hustle, determination, and empowerment that defines the brand. The video should showcase the unique and impactful designs of the luxury streetwear brand, while also highlighting the quality and attention to detail that sets Gully Klassics apart in the fashion industry.
The tasks that learners will need to complete to achieve the project goal include:
- Researching the brand's identity, target audience, and unique selling points.
- Developing a storyboard and script for the promotional video that aligns with the brand's message and values.
- Editing raw video footage to create a visually compelling and engaging promotional video.
- Incorporating music, sound effects, and visual effects to enhance the overall impact of the video.
- Ensuring that the final promotional video reflects the style, ambition, and confidence that Gully Klassics aims to inspire in its customers.
- Presenting the completed promotional video to the company for feedback and revisions.
- Delivering the final edited promotional video in the required format for distribution across various marketing channels.
Students will be provide with raw files of videos and images as needed.
They will also have access to company logos needed to create a stellar advertising video
About the company
At Gully Klassics, we believe that style and ambition go hand in hand. That's why we've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, we want to help you look and feel your best as you chase your goals.
Our designs are unique and impactful, capturing the spirit of hustle and determination that defines our customers. We're passionate about quality and attention to detail, so you can trust that every piece in our collection is made with care and precision. From the materials we use to the way our clothing is constructed, we're committed to delivering nothing but the best. We know that fashion is about more than just looking good. It's about feeling confident and empowered, no matter what life throws your way. That's why we're dedicated to creating streetwear that not only turns heads but also elevates your lifestyle. So if you're ready to take your wardrobe to the next level, Gully Klassics is your brand.