Strategic Prospecting Plan

Closed
CSS Office Solutions Inc.
Calgary, Alberta, Canada
Jaclyn Reid
Vice President & CEO
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Sales strategy
Skills
target market sales prospecting sales research business to business
Project scope
What is the main goal for this project?

To become a proactive sales team, we need assistance developing an outreach process.

We would like to equip our sales team with a details but straightforward plan that guides them in researching to find new prospects, identifying key contacts to connect with, and reaching out with compelling messages.

We would like you to create a simple step-by-step strategy for prospecting in our B2B target market.

What tasks will learners need to complete to achieve the project goal?

The final project deliverable is a report including research, analysis, and recommendations. It should clearly and strategically assist our sales team in successfully prospecting within our target market with actionable concise recommendations that will increase sales conversions. The deliverable should include specific wording to use for the initial interaction, as well as scripts for a variety of client responses that may be received in response to the initial reach out.

About the company
  • https://www.cssoffice.com
  • 11 - 50 employees
  • Sales, Business services, Transport, trucking & railroad, Construction, engineering & trades

CSS Office Solutions Inc. is an office furniture service and product company that’s been offering services in Calgary and the surrounding areas since 1984.
We consider ourselves office furniture experts in every way and truly understand the importance of office services in all workplaces! When we say we handle everything to do with office furniture, we really mean it; we move it, we install it, we store it, we modify and repair it, we supply and deliver it – and so much more! CSS is appropriately known as your one-stop shop for all things office furniture related - The Ultimate in Everything Office!