Digital Content Creation

Closed
100 Global Inc. dba Roll Up
Toronto, Ontario, Canada
VM
Co-founder
1
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Communications Digital marketing Creative writing Social media marketing
Skills
digital content marketing content creation email marketing social media business to business
Project scope
What is the main goal for this project?

Roll Up a sustainable personal hygiene brand (www.urollup.com) with a focus on paper products. Our unique business model involves DTC and B2B segments and supply products to customers and stores nationally.


Our company advertises our products online. We hope to revamp our social media and email marketing content to attract more customers and subscribers.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products, marketing goals and target market.
  • Researching factors affecting the quality of digital content.
  • Recommending changes to existing digital content and designing new social media posts and emails.
  • Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

  • Testing and improving designs based on feedback.


What tasks will learners need to complete to achieve the project goal?

Key responsibilities:

  • Understanding of our company’s products and goals
  • Understanding of factors affecting the quality of digital content
  • Recommendations for improving existing digital content
  • Recommendations and designs for new digital content
  • Improving designs based on testing feedback


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
About the company

Roll Up is a sustainable personal hygiene brand with a focus on paper products. Our unique business model involves DTC and B2B segments and supply products to customers and stores nationally. Our convenient and stylish product offering make it easier for people to switch to a alternative renewable resource such as bamboo and help prevent deforestation.
We also strive to positively impact the communities we live in; not just through our products but also through our partners.