The Autism Waitlist provides resources, tools and training to parents who are on an autism waitlist. The Social Media Campaign for this project will involve the creation of social media content following a social media content plan tailored to parents who are on an autism waitlist. This particular social media campaign will be for Autism Acceptance Month in April.

By the end of the project students will be required to create specific social media content as outlined in the social media plan. A brand deck will be provided illustrating brand colours, fonts & language.

Example Outcomes: (to be clarified in our initial meeting)

• 4 pieces of blog content
• 15 TikTok videos
• 15 instagram posts/carousels including graphics (utilizing templates)
• Repurpose content --> repurpose content to Pinterest & Linked In (from blog, Tik Tok and Instagram content)

• Social Media Content creation - TikTok, Instagram
• Content repurposing - Pinterest
• Adhere to brand deck for colours, font, & language
• Understand autism spectrum and/or undergo training to learn more

Timeframe: Project to be completed by March 15, 2023

• Templates for social media post & carousel creation
• Virtual meetings to discuss brand deck & social media content
• Virtual Meetings with student - to set & review goals and monitor project progress
• Training provided as needed to establish autism awareness & understanding
• Social Media content library for project outcomes
• Access to co-working tools & relevant software

Other supports to be determined as required.