New Members Analysis

Closed
BC Hospice Palliative Care Association
Vancouver, British Columbia, Canada
GK
intern
(3)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Data analysis Market research Education
Skills
web analytics sales paragraphs
Project scope
What is the main goal for this project?

SUMMARY

Using real company data, students will spot trends and relationships between members and donors numbers we had last year and this year. Students will submit their recommendations and conclusions that how we can attract and retain new members to the company.

This project will include:

  • Identification of our current competitors
  • Identification of potential future competitors (eg. a large company in a similar industry that may enter the space)
  • The creation of a matrix identifying features shared across the companies and those that are different.
  • A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
  • the ways we can attract and retain the members and donors.
  • Accurately predict members' and donors' behaviors.
  • Determine and improving retention of members trends.
  • Predicting various events of interest

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Final deliverables will include:

  1. Project Proposal
  2. Sprint 1: Data Exploration, Data Preparation, and Modeling
  3. Final Project Report
  4. Presentation
About the company
  • https://bchpca.org
  • 11 - 50 employees
  • Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Individual & family services

The BC Hospice Palliative Care Association is a open not-for-profit, membership organization, which has been representing individuals and organizations committed to promoting and delivering hospice
palliative care to British Columbians for over 34 years. Our members provide a broad range of hospice palliative care programs
and services to people in need across the province of BC and the Yukon who are dying, their loved ones who are grieving and caregivers. The services hospice societies deliver are accessible to all, regardless of the type of illness, age, sex, sexual orientation, race, culture and religious beliefs.