Marketing Strategy Plan for Crowned Grace International
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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We want students to help us build a marketing strategy plan to grow and engage our target market: the Federal Government within the United States. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How is our brand and marketing currently perceived based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What is a quarterly brand strategy to reach out to the "A to Z" government agencies?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What does our social media strategy need to entail?
- What tasks will learners need to complete to achieve the project goal?
-
Deliverables include
A report on how people perceive our company's brand and marketing efforts.
We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.
Draft social media strategy
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: the Federal Government within the United States. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How is our brand and marketing currently perceived based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What is a quarterly brand strategy to reach out to the "A to Z" government agencies?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What does our social media strategy need to entail?
- What tasks will learners need to complete to achieve the project goal?
-
Deliverables include
A report on how people perceive our company's brand and marketing efforts.
We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.
Draft social media strategy
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project.
Direct access to company leadership (approximately 2 hours per week) during the life of the project.
About the company
- https://www.CrownedGrace.com
- Government, It & computing, Defense & security
Crowned Grace International is the premier solution provider for public and private sector organizations. We assist Clients in defining, aligning and executing their strategically focused business objectives. We link your leaders to your business results! All of our solutions are customized to your vision, your mission and your strategic destination. We never forget that our success is based on the consistent, repeatable achievement of our customer’s strategic objectives. Our proven C-Level management team members bring their Fortune 100, International, Military and Private Sector experience to every strategic encounter. We provide high-margin ROIs to your organization by delivering transformational solutions. Our deep infrastructure of subject matter experts have the experience and capacity to deliver a powerful, synergistic combination of services. This translates into high performance and low risk support to implement comprehensive, measurable organizational development services.