Brand Identity and Graphic Design

Closed
CareerNiche
Mississauga, Ontario, Canada
Christian Smith
CEO
(41)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Marketing strategy Media
Skills
branding brand awareness graphic design marketing adobe xd brand identity sales prototyping web analytics research
Project scope
What is the main goal for this project?

Number of individual students required: (5 students)

OR

Number of students required to work in team: (2 teams of 3 students)

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!

We believe this project will require:

  • Research to define our unique brand position and create consistent promotional messaging
  • Logo and/or Name Proposal that highlights brand awareness and brand positioning
  • A branding guide
  • Using tools like Crello, Designrr, Video tools and more to design prototypes that can be implemented into our marketing collateral

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

How will you support learners in completing the project?

Willing to assist you with understanding our proprietary brand positioning methodology for personal branding, career branding and consulting and coaching service business branding.

About the company

CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.