Product Launch Strategy for AshwaLife+

Open
Herb Immortal Inc.
Belleville, Ontario, Canada
Abhishek Thakur
Employer
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Product or service launch
Skills
target market distribution strategies marketing promotional materials dietary supplements market research pricing strategies brochures
Project scope
What is the main goal for this project?

The main goal for the project is to develop a comprehensive product launch strategy for AshwaLife+, a dietary supplement containing Ashwagandha, with a focus on promoting its adaptogenic properties to help manage stress and improve overall well-being. This will involve understanding the target market, identifying key messaging, and creating a plan for distribution and promotion.

What tasks will learners need to complete to achieve the project goal?
  • Conduct market research to identify the target demographic and their preferences.
  • Develop an advertising plan to promote the product.
  • Create a distribution strategy to ensure the product reaches the intended audience effectively.
  • Develop a pricing strategy that aligns with the product positioning and target market.
  • Create a comprehensive launch timeline with key milestones and deliverables.
  • Prepare promotional materials to support the launch.
About the company

At Herb Immortal, we are passionate about unlocking the transformative power of nature to foster holistic wellness. Co-founded by seasoned entrepreneurs with a profound dedication to natural health solutions, our company is poised at the intersection of traditional herbal wisdom and modern technological innovation.