Branding and Logo Design for TTM

Closed
The HillMar & Ash Group
Toronto, Ontario, Canada
LF
President & CEO
(1)
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design Branding & style guides
Skills
color palette target audience identity design brand design typography logo design brand strategy packaging design product lining unique selling proposition
Project scope
What is the main goal for this project?

The main goal of the above project is to create a strong brand identity and logo design for That Time of the Month, a menstrual product line aimed at empowering women. The goal is to establish a unique brand identity, create effective packaging and brand design.

What tasks will learners need to complete to achieve the project goal?
  1. Research and Analysis: Students should research the target audience, industry trends, and competitor products to understand the market and develop a unique brand identity that sets That Time of the Month apart.
  2. Brand Strategy: Students should develop a brand strategy that includes the brand's mission, vision, values, and personality. The strategy should also consider the brand's unique selling proposition (USP) and how it can be communicated through branding and design.
  3. Logo Design: Students should create a logo that reflects the brand's identity and communicates the brand's USP. The logo should be simple, memorable, and easily recognizable.
  4. Brand Identity Design: Students should design the brand's visual identity, including typography, color palette, and imagery.
  5. Packaging Design: Packaging design is a critical component of a menstrual product line. Students should design packaging that reflects the brand's identity and communicates the product's benefits.
How will you support learners in completing the project?

Students will work closely with CEO, Lin Ferguson who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company
  • https://www.hillmarash.com
  • 2 - 10 employees
  • Non-profit, philanthropic & civil society, Business & management, Cosmetics & beauty, Environment, Hospital, health, wellness & medical

The HillMar & Ash Group is comprised of Five Companies:

Collective Intelligence- Consulting to the Non-profit Sector
How She Flows - Menstrual Subscription Box for Women of Colour
Bridging Your Future - Immigration Concierge
Just Like Family Home Healthcare Franchise
REignite - Marriage Retreat
Landia - Food delivery service for migrant workers