The project's main goal is to help Helina Baby Carrier enter the Filipino market and clarify the brand's purpose. The project also involves creating a marketing strategy to position the product in the new market effectively. This will involve several different steps for the students, including:

- Conducting market research to understand the Filipino market and consumer preferences.

- Developing a market entry strategy that aligns with Helina Baby Carrier's brand purpose and values.

- Creating a marketing plan that includes promotional activities, pricing strategy, and distribution channels.

- Identifying potential partnerships or collaborations to enhance the brand's presence in the new market.

By the end of the project, students should complete the following tasks:

- A comprehensive market research report on the philippeano market, including consumer behavior and preferences.

- A market entry strategy proposal outlining the approach to entering the new market and establishing the brand purpose.

- A detailed marketing plan with specific activities, timelines, and budget allocation.

- Recommendations for potential partnerships or collaborations to support the market entry strategy.

Final deliverables:

- A final report summarizing the market research, market entry strategy, and marketing plan.

- A presentation outlining the key findings and recommendations for Helina Baby Carrier's market entry into the philippeano market.

We will provide comprehensive support to learners throughout the project duration to ensure their success and foster a positive learning experience. This support encompasses various facets, including:

1. Consistent Communication and Guidance: Regular meetings will be scheduled to maintain open communication channels. These meetings will serve as checkpoints to track progress, address any challenges encountered, and provide guidance and feedback as needed. Our team will be readily available to answer questions, clarify concepts, and offer assistance whenever required.
2. Goal Setting and Evaluation: At the outset of the project, clear and achievable goals will be established in collaboration with the learner. These goals will serve as benchmarks for progress evaluation. Upon project completion, a comprehensive assessment will be conducted to ascertain the extent to which these goals have been achieved. Any deviations or unmet objectives will be analyzed to identify areas for improvement, and strategies will be devised to address them effectively.
3. Provision of Necessary Tools and Resources: We understand the importance of equipping learners with the requisite tools and resources to facilitate project success. Access to essential software, technology, datasets, and other resources will be provided as needed. Additionally, guidance on how to effectively utilize these tools will be offered to ensure learners can leverage them optimally.
4. Encouragement of Creativity and Innovation: We embrace creativity and innovation, and thus, learners are encouraged to explore novel ideas and approaches within the project scope. Our team will foster an environment conducive to experimentation and out-of-the-box thinking, welcoming new ideas and perspectives. We believe that embracing innovation enhances the learning experience and fosters personal and professional growth.
5. Continuous Improvement: Reflecting on the project experience is integral to our approach. We value feedback from learners regarding their experiences, challenges faced, and suggestions for improvement. This feedback will be utilized to refine our support mechanisms continuously, ensuring that future learners benefit from an enhanced learning environment.
6. Promotion of a Positive Learning Experience: Our ultimate aim is to create a positive and enriching learning experience for all participants. We strive to cultivate an inclusive and supportive environment where learners feel empowered to explore, learn, and grow. Through encouragement, motivation, and personalized support, we aim to instill confidence and enthusiasm in learners, motivating them to excel in their projects and beyond.

By offering comprehensive support encompassing communication, goal setting, resource provision, creativity encouragement, continuous improvement, and promoting a positive learning environment, we are committed to facilitating the success and growth of every learner embarking on our projects.