Digital Marketing for our Merch website
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Evaluate the company's website in various aspects, including navigation structure, page layout, content, and search engine optimization (SEO), and improve the website, creating and executing campaign plans, leading to more traffic, leads and sales of merchandise, and overall engagement.
- What tasks will learners need to complete to achieve the project goal?
-
Web auditing and digital ad campaign creation including ad channel selection, budget allocation, keywords/target audience settings, the bidding strategy, etc.
- What is the main goal for this project?
-
Evaluate the company's website in various aspects, including navigation structure, page layout, content, and search engine optimization (SEO), and improve the website, creating and executing campaign plans, leading to more traffic, leads and sales of merchandise, and overall engagement.
- What tasks will learners need to complete to achieve the project goal?
-
Web auditing and digital ad campaign creation including ad channel selection, budget allocation, keywords/target audience settings, the bidding strategy, etc.
- How will you support learners in completing the project?
-
Staff time, access to tools and technology, access to data, out the box thinking and ideas, themes, an overall story/concept we're trying to convey.
About the company
- https://www.sodamoneyrecords.com
- 2 - 10 employees
- Apparel & fashion, Entertainment
SodaMoneyRecords is an entertainment label whose primary goal is to unite the Toronto music and fashion industry and breathe life into a scene. The record labels mission is to give artists a leverage in showcasing their talents to their best ability by developing their craft, harnessing their style and expanding of markets. Soda Money wants to bring fun interactive musical and non musical events to the city; musical performances, fashion shows and fundraisers for the community.