FreeFuse is seeking to strategically expand its partnership network and explore new market opportunities. The primary goal of this project is to identify and evaluate potential partnership opportunities that align with FreeFuse's business objectives. By conducting market research and analysis, the team will identify adjacent markets that FreeFuse can expand into, thereby increasing its market presence and reach. Additionally, the project aims to develop a framework for creating brand ambassadors beyond the initial partners, enhancing FreeFuse's brand visibility and influence. This initiative will provide learners with the opportunity to apply their knowledge of market analysis, strategic planning, and partnership development in a real-world context. The project will involve tasks such as researching potential partners, analyzing market trends, and developing strategies for ambassador engagement.

The project will culminate in a comprehensive report detailing the identified partnership opportunities and potential adjacent markets for expansion. The report will include a strategic plan outlining steps for engaging new partners and creating brand ambassadors. Additionally, the team will present a framework for ongoing partnership development and ambassador engagement, complete with actionable recommendations. These deliverables will provide FreeFuse with a clear roadmap for expanding its partnership network and market presence.