Marketing Planning and Implementation
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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BEHIND THE ART is a young startup that seeks to combine blockchain and artificial intelligence with art world knowledge, providing a speedier, less costly method to conduct thorough research. As the project is in its early stages and has engaged in little marketing, I am seeking a student or student team that is interested in helping to develop a marketing strategy essentially from the beginning. An interest in the technology and/or art is not essential.
BEHIND THE ART has engaged in market research but seeks help in verifying the priority target audience, and discovering the best, most successful marketing methods to attract customers effectively and cost-efficiently. This would include a social media marketing strategy. Creative thinking encouraged!
Deliverables: Student or student team will consider the target audience(s), messaging, channels, and recommendations for measuring success and will test these through experiment to identify the most successful plan.
- What is the main goal for this project?
-
BEHIND THE ART is a young startup that seeks to combine blockchain and artificial intelligence with art world knowledge, providing a speedier, less costly method to conduct thorough research. As the project is in its early stages and has engaged in little marketing, I am seeking a student or student team that is interested in helping to develop a marketing strategy essentially from the beginning. An interest in the technology and/or art is not essential.
BEHIND THE ART has engaged in market research but seeks help in verifying the priority target audience, and discovering the best, most successful marketing methods to attract customers effectively and cost-efficiently. This would include a social media marketing strategy. Creative thinking encouraged!
Deliverables: Student or student team will consider the target audience(s), messaging, channels, and recommendations for measuring success and will test these through experiment to identify the most successful plan.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
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As this is a young startup in the early stages of marketing, I envision there will be a good deal of trial and error to identify a marketing strategy that fits this project. Therefore, I will make myself available on a weekly or biweekly basis to meet with the student or student team for planning, brainstorming, etc. It is understood there will be an introductory meeting to thoroughly familiarize the student or student team with the project.
About the company
- https://www.behindtheart.io/coming-soon
- 0 - 1 employees
- It & computing, Arts
Behind the Art platform was conceived as a project that combines blockchain and artificial intelligence with the resources and expertise of the art world, significantly improving how art research is conducted.
I am currently working on pivoting from this to a new startup idea.