SportsMarketing Expansion Plan

Closed
CMXi Corp
Toronto, Ontario, Canada
Jimmy Mac
CEO Founder CMXi Corp
(3)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Operations Marketing strategy Law and policy
Skills
business systems sports management event management event marketing sports marketing go-to-market strategy research operations data collection
Details

At RacerX eCommerce Marketplace for Motorsports Worldwide - We are ready to take our business to the next level. Presently we server motorsports, racers, teams, suppliers and pro services groups, but it’s time to grow into sports marketing sponsorships and event marketing!

Our company requires some assistance is assessing our potential outside of eCommerce. We want to learn more about customer’s expectations and behaviours in sports sponsorships and event management in motorsports.

It's important for us to stay up to date on evolving industry opportunities to ensure that we research new business units fully and completely before choosing to enter and develop the business systems to operate it.

We have very clear ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

Our specific need is an outline of our sports marketing sponsorship and event management opportunities through analysis.

This report should include an optimal recommendation list.

To consider: which markets best align with our current customer base.

Where are there buyers and revenue opportunities that we have yet to reach?

What are the pros and cons to expanding our current operations?

What potential competitors exist in the global motorsports sponsorship and events space?

What legal protocol will need to be considered?

We would like this to be partnered with some data collection; surveys and research into our present and future client base to gather insights into buying behaviours and expansion expectations.

These should supplement the recommendations and create an extensive go to market plan complete with revenue potential.

This is an exciting project for instructors and students wishing to engage in sports management.

Deliverables
No deliverables exist for this project.
Mentorship

Students will have direct access to the Founder CEO and 1-2 C-Level Executives at all times for mentorship and Q & A

Communications will be Zoom, MS Teams - WhatsApp Chat Group and Cloud Based Project MgMnt solution .

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Marketing & advertising

CMXi is an eCommerce Company based in Toronto / St Pete FL. Our Mission is to help students thru experiential learning to obtain careers in our 100% Virtual Company. Join our team of A Players today.