Media & Marketing - Winter
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our team is looking for a marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include:
- Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- PR Generation: Creating engaging content for deployment to prominent media websites
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shares
Ultimately, you will be working on planning and/or content creation for our organization, including video, social media, and other collateral that we can use.
- What tasks will learners need to complete to achieve the project goal?
-
We’re excited to work with students who can help us with tasks such as
- marketing research (SEO, hashtags, scheduling, user persona updates, etc)
- marketing strategy & planning (campaign creation, content planning, scheduling, etc)
- content creation (graphic design, copy-writing, video creation, blog writing, etc)
- media strategy (explore collaborators, PR opportunities, build connections with influencers)
- engaging with the community (reaching out to and responding to potential collaborators/followers/etc)
- evaluating recently successful user-generated campaigns, preferably in our sector
- identifying media outlets that are most beneficial to share our story (local blogs, news, or other media for PR)
- What is the main goal for this project?
-
Our team is looking for a marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include:
- Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- PR Generation: Creating engaging content for deployment to prominent media websites
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shares
Ultimately, you will be working on planning and/or content creation for our organization, including video, social media, and other collateral that we can use.
- What tasks will learners need to complete to achieve the project goal?
-
We’re excited to work with students who can help us with tasks such as
- marketing research (SEO, hashtags, scheduling, user persona updates, etc)
- marketing strategy & planning (campaign creation, content planning, scheduling, etc)
- content creation (graphic design, copy-writing, video creation, blog writing, etc)
- media strategy (explore collaborators, PR opportunities, build connections with influencers)
- engaging with the community (reaching out to and responding to potential collaborators/followers/etc)
- evaluating recently successful user-generated campaigns, preferably in our sector
- identifying media outlets that are most beneficial to share our story (local blogs, news, or other media for PR)
About the company
- https://freshfind.ca/
- 2 - 10 employees
- Food & beverage, Technology, Marketing & advertising, Trade & international business, Travel & tourism
FreshFind is the future of local commerce. We connect consumers with fresh, unique and local products made by individuals and small businesses near them. We carry every day goods including fresh produce, baked goods, drinks, crafts and artisanal goods. Our easy to use tools enable individuals and businesses to manage and grow their operations in collaboration with other players in the ecosystem.