Our company provides training, coaching and also serves as a Leadership practice hub for women through SisterTalk Group Leadership and Wellness Academy. We aim to curate all our personal and professional content and data by Black, Inidgenous and women of colour and create a mentorship resource hub focused on a community of progress advancing human and cultural equity. We hope to gain a renewed understanding of the features and design that our target market would expect in our website.

We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that can be developed into a website.

This will involve several different steps for the students, including:

• Reviewing existing content, data, site objectives
• Conducting user interviews and researching our industry, target market, and desired website features.
• Designing a wireframe prototype for our website and mapping out user interactions.
• Documenting the design process and any additional insights that emerge.
• Testing the prototype with customers and surveying for feedback.
• Refining design ideas with input from experts and customers.
• Prototyping multiple versions of a design that includes the desired website features.
• Developing the website and launching preferred version

By the end of the project, students should demonstrate:

• Understanding of our industry, our target market, and desired website features
• Development of a website prototype
• Verification of the prototype and improvements based on feedback

Bonus steps would include:

• Designing multiple prototypes that include similar website features but are presented differently

Final deliverables should include:

• A website prototype.
• A 10-minute presentation.
• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.