Level UP - SEO & Social Media for Wellness Startup - Winter 2023 (Phase 1)
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
Would you like to help create engaging well-being content that inspires, motivates and helps people live healthier and happier lives?
At Anahana, we aim to inspire individuals to be proactive in taking responsibility for their physical, mental and spiritual health by offering science-based educational content and solutions on a global scale. You will be responsible for helping our marketing team to optimize our SEO strategy and social media content for channels like Pinterest.
You will be helping build wellness and mental health education in various formats for different uses based on your area of expertise and interest.
We are looking for new content strategies to get people excited about following and interacting with our brand through social media platforms.
- What tasks will learners need to complete to achieve the project goal?
-
Interested candidates will:
- Develop and implement an SEO strategy that will help increase web traffic to our existing website pages
- Help develop a content calendar with graphic needs and deadlines
- Managing our primary social media channels and creating new content to publish (possibly in other languages if there's the capacity to do so)
- Optimize copy and website pages for search engine optimization and implement content recommendations
- Recommendation on the social media platforms of your choice that we should start with and that you think will best reflect our brand. At the moment we have an interest in building out a LinkedIn and Pinterest platform but are open to others.
- What is the main goal for this project?
-
Would you like to help create engaging well-being content that inspires, motivates and helps people live healthier and happier lives?
At Anahana, we aim to inspire individuals to be proactive in taking responsibility for their physical, mental and spiritual health by offering science-based educational content and solutions on a global scale. You will be responsible for helping our marketing team to optimize our SEO strategy and social media content for channels like Pinterest.
You will be helping build wellness and mental health education in various formats for different uses based on your area of expertise and interest.
We are looking for new content strategies to get people excited about following and interacting with our brand through social media platforms.
- What tasks will learners need to complete to achieve the project goal?
-
Interested candidates will:
- Develop and implement an SEO strategy that will help increase web traffic to our existing website pages
- Help develop a content calendar with graphic needs and deadlines
- Managing our primary social media channels and creating new content to publish (possibly in other languages if there's the capacity to do so)
- Optimize copy and website pages for search engine optimization and implement content recommendations
- Recommendation on the social media platforms of your choice that we should start with and that you think will best reflect our brand. At the moment we have an interest in building out a LinkedIn and Pinterest platform but are open to others.
- How will you support learners in completing the project?
-
There would be regular weekly meetings on Zoom and Slack. A senior manager would work closely with the students and help them learn the importance of user experience, SEO, cultural differences, and other important factors when producing wellness content for various types of users.
About the company
- https://www.anahana.com/
- 11 - 50 employees
- Science, Hospital, health, wellness & medical, Marketing & advertising, Media & production, Sports & fitness
Our mission is to provide practical Wellness education, skills, and tools for everyone, anywhere, at all times. As a pioneer Wellness EduTech Startup, Anahana Wellness combines ancient and practical wisdom with emerging research from the fields of neuroscience, and technologies such as machine learning to help you live a healthier, happier, and longer life. We understand that living a healthy lifestyle and finding balance can be easier said than done. That's why our goal is to meet you wherever you are in your life and to provide the resources, tools and support to meet your needs. With a focus on mental health, functional movement, and building healthy habits, we help you start with attainable and sustainable lifestyle changes that provide lasting benefit over time. We can all work together towards a world of wellness for all.