Marketing Strategy Plan
Closed
Vancouver, British Columbia, Canada
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level
Project scope
Categories
Market research Product or service launch Sales strategy Social media marketing Marketing analyticsSkills
marketing strategies value propositions marketing target market sales appealsWe want students to help us build a marketing strategy plan to grow and engage our target market:
We’d like to know how we can maximize use of different channels and get recommendations to improve our sales.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- Who is our target market?
- What appeals to this market?
- How can we increase sales to this market?
- What is the 'sweet spot" for pricing
No deliverables exist for this project.
100% of any mentorship needed, prefer independent interns but I can provide supervision.
About the company
Company
Vancouver, British Columbia, Canada
0 - 1 employees
Arts, Consumer goods & services, Hospital, health, wellness & medical
organic skincare and tea company, since 2016.