Herb Immortal Visual Identity Revamp

Open
Herb Immortal Inc.
Belleville, Ontario, Canada
Abhishek Thakur
Employer
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
UI design UX design Graphic design Branding & style guides
Skills
color palette user experience (ux) design typography brand management marketing user interface (ui) design graphic design user experience (ux) branding user interface (ui)
Project scope
What is the main goal for this project?

Herb Immortal Inc. is seeking to collaborate with students from Trinity Western University's Art + Design program to create a cohesive and impactful visual identity. The primary goal is to enhance the brand’s appeal and ensure a consistent, engaging experience across all touchpoints. This project involves developing a comprehensive brand identity, designing a print marketing campaign, and revamping the website’s UI/UX. By achieving these objectives, Herb Immortal aims to promote sustainable health and wellness more effectively. The project will allow students to apply their classroom knowledge in branding, graphic design, and user experience design to a real-world scenario, providing valuable hands-on experience.

What tasks will learners need to complete to achieve the project goal?

- A comprehensive brand identity package, including logo, color palette, typography, and brand guidelines.


- A print marketing campaign, consisting of posters, flyers, and brochures.


- A revamped website UI/UX design, ensuring a user-friendly and visually appealing online presence.


- A final presentation summarizing the design process, decisions, and outcomes.

Supported causes
Good health and well-being
About the company

At Herb Immortal, we are passionate about unlocking the transformative power of nature to foster holistic wellness. Co-founded by seasoned entrepreneurs with a profound dedication to natural health solutions, our company is poised at the intersection of traditional herbal wisdom and modern technological innovation.