Marketing Strategy and Decision Making

Closed
WeSpeakStudent (ACL Student Benefits)
Toronto, Ontario, Canada
Jonathan Hillis
National Sales and Marketing Director
Preferred learners
  • Anywhere
  • Academic experience
Categories
Leadership Organizational structure Marketing strategy
Skills
decision making marketing strategy presentation and commuication skills strategy
Project scope
What is the main goal for this project?

We would want students to focus on the barriers to entry into the following provincial markets:

1. British Columbia

2. Saskatchewan

3. Winnipeg

4. Quebec

5. Nova Scotia

6. Newfoundland

7. Prince Edward Island

We would want a full external market analysis of the current student insurance industry landscape.


The Student Teams will make a presentation describing their recommendations and decisions based on their analysis, detailing their insights into your company and industry as a whole. They'll provide actionable suggestions to address the issue or challenge that you provided.

About the company

WeSpeakStudent provides health and dental coverage for students in Canadian Colleges and Universities in providing affordable and flexible programs.