Competitive Product Analysis for Linear Actuators
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Project scope
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Electrical engineering Hardware product design Competitive analysisSkills
actuators strategic decision making business metrics performance metric strategic positioning marketing product lining product analysis sales electrical engineeringProgressive Automations, Inc. is looking to enhance its understanding of the competitive landscape in the linear actuator and automation industry. The project involves a comprehensive analysis of competitor products, focusing on technical specifications, performance metrics, and compatibility with Progressive Automations' existing product line. The goal is to create a detailed replacement chart that will serve as a strategic tool for the company's R&D, sales, and marketing teams. This project offers learners the chance to apply their electrical engineering knowledge to real-world product analysis and reverse engineering, providing valuable insights into strategic positioning within the automation industry. The project is designed to be completed by a small team of learners within 80 hours, ensuring a focused and efficient approach to the task.
The primary deliverable is a comprehensive replacement chart that outlines the technical specifications, performance metrics, and compatibility options of competitor products. Additional deliverables include a written report summarizing the analysis process and key findings, as well as a presentation to Progressive Automations' R&D, sales, and marketing teams. This project will provide actionable insights to inform future product development and strategic decisions.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
WHO WE ARE
To put it simply, Progressive Automations specializes in automation and motion control products. This is led by our electric linear actuators, compatible power supplies, control systems, and PLC controls. In recent years we have also targeted home and office automation, coming out with a range of electric standing desks, TV lifts and lifting column sets. We absolutely love what we do and all things automation!
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