B2B - Market Research Project for Progressive Automations

We are inviting innovative university students to engage in a unique project opportunity. This project involves undertaking comprehensive market research for Progressive Automations. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader stay ahead in the automation sector.Market Research:Company Certifications & Standards Evaluation: Research about industry certifications for actuators, evaluating their impact on market positioning and competitive advantage.Competitive Advantage Identification: Research and pinpoint sources of competitive advantage by analyzing market trends, customer behaviors, and technological advancements.Branding Target Segments and Positioning: Clearly define target segments and develop positioning strategies to attract each target audience, ensuring alignment with brand identity.Knowledge Database Management: Create and maintain a knowledge database for each application, including customer usage, preferences, and feedback.Competitive Analysis: Undertake a comprehensive analysis of competitors, focusing on branding positioning and product offerings to identify differentiators and opportunities.Customer Feedback Collection: Collect and analyze B2B customer feedback through surveys and interviews to better understand their needs and improve offerings.