SEO and Social Media Strategy

Open
Milestone Ceremonies
Mississauga, Ontario, Canada
Michelle Meghie
Director of Partnership
(1)
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
target audience social media analytics social media content search engine optimization social media research writing
Project scope
What is the main goal for this project?

Our team is looking to take our social media presence order to drive traffic to our platforms. a business startup in its infant stage

.

  • Improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.


This will involve several different steps for the students, including:


  • Researching keywords to determine the most relevant terms that our customers search for to reflect our milestone Ceremony services, Weddings, Funeral. Baptisms

  • Research Search Engine Optimization requirements for us to rank on the first page of Google.


  • Constructing a content calendar to upload social media content for the maximum possible traffic .


  • Create relevant social media content using the most efficient keywords for our target audience while following the content calendar.

  • Use our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Compiled a list of the most relevant SEO keywords for us.
  • Created a content calendar to drive traffic to our social media pages.
  • Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
  • Created engaging social media posts using the most efficient SEO keywords..

Bonus steps would include:

  • Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and a content calendar.
  • Designs and writing for several social media posts to be uploaded as per the content calendar.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:


  • What SEO keywords are being used by our company now, and which keywords have been used in the past?


  • How do we rank on Google based on different search terms?


  • When and how much do we typically post on social media?


  • Input on choices, problems or anything else the students might encounter as well as take initiative to problem solve and enhance
Supported causes
Gender equality
About the company

At Milestone Ceremonies we officiate Weddings, Baptism and, Funeral Spiritual and Non-Spiritual, inclusive Ceremonies.
Celebrating Love
Celebrating Birth
Celebrating Life
Our officiants are licenced by the province of Ontario and are mobile, thus will meet the Client where they are.
Milestone Ceremonies is customer centric; it is the firm where presentation is everything. We will go above and beyond to work with our Clients to ensure their vision of a perfect ceremony becomes a reality.