Bright Star Touring Theatre - Strategic Prospecting Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Bright Star Touring Theatre has become one of the nation's largest and most affordable theatre companies for young audiences. Our shows cover a wide range of topics - Science/Technology/Engineering/Math (STEM), Black History, Women's History, World History and Folklore, Classic Literature, and Bully Prevention. Our targets are teachers, principals, librarians, school counselors, and professionals who work in the performing arts.
To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.
The project may include, but is not limited to:
- Identifying new potential accounts that align with our current customer base.
- Compiling relevant market information.
- Building a customizable outreach script.
- Creating a simple tracking framework, including metrics, for measuring outreach success.
The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
- What is the main goal for this project?
-
Bright Star Touring Theatre has become one of the nation's largest and most affordable theatre companies for young audiences. Our shows cover a wide range of topics - Science/Technology/Engineering/Math (STEM), Black History, Women's History, World History and Folklore, Classic Literature, and Bully Prevention. Our targets are teachers, principals, librarians, school counselors, and professionals who work in the performing arts.
To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.
The project may include, but is not limited to:
- Identifying new potential accounts that align with our current customer base.
- Compiling relevant market information.
- Building a customizable outreach script.
- Creating a simple tracking framework, including metrics, for measuring outreach success.
The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.brightstartheatre.com/
- Entertainment, Education
Bright Star Touring Theatre is a national touring theatre company based in Asheville, NC. Our mission is simple: to challenge, educate, and delight audiences all over the world. We have performed for schools and communities large and small from Seattle, WA to Moscow, Russia. From 2000 seat theatres overlooking Manhattan’s skyline, to school cafeterias and libraries, no audience is too large or small. We have over 70 different shows in rotation covering topics like Classic Literature, Health and Wellness, Holidays, STEM, Diversity and Inclusion, Bully Prevention, Cyber Safety and Social-Emotional Learning.