SEO and Social Media Strategy for Sandler Manitoba

Closed
ASK Sandler Manitoba
Winnipeg, Manitoba, Canada
HU
Employer
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
target audience social media strategy social media content search engine optimization social media
Project scope
What is the main goal for this project?

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization requirements for us to rank on the first page of Google.
  • Constructing a content calendar to upload social media content for the maximum possible traffic .
  • Creating social media content using the most efficient keywords for our target audience while following the content calendar.
What tasks will learners need to complete to achieve the project goal?

Project Requirements:

  • Compile a list of relevant SEO keywords
  • Create a content calendar to increase traffic to social media pages
  • Prepare a report on SEO keywords and social media calendar for review
  • Create engaging social media posts using efficient SEO keywords
  • (Bonus) Tailor content calendar to customer activity levels Final Deliverables:
  • Report with relevant SEO keywords and content calendar
  • Designs and writing for multiple social media posts
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What SEO keywords are being used by our company now, and which keywords have been used in the past?
  • When and how much do we typically post on social media?
  • Input on choices, problems or anything else the students might encounter.
About the company

Sandler Training is a sales training and consulting company founded by David Sandler in 1967. It offers a systematic approach to sales, management, and customer service training through workshops, online courses, and coaching sessions. The Sandler Selling System, the company's flagship program, teaches sales professionals how to identify a prospect's pain points, engage in effective communication, and close deals more efficiently. We also offer specialized training programs for different industries, such as healthcare, finance, and manufacturing. With over 250 offices worldwide, Sandler Training has helped businesses of all sizes and industries increase their revenue, improve their sales processes, and develop long-term customer relationships. We are striving to be the #1 top of mind Sales & Leadership Training here in Manitoba.