Position available: 1

PR Specialist

We're on a mission to empower Asians to tell their stories and find love. We're looking for a PR Specialist to help us gain exposure in media outlets and build brand awareness with the goal of growing our user base before our official release.

Alike's beta was released in December, 2020 and had over 700 downloads in a week. We are currently molding the app based on user feedback and expect to officially release the app in June, 2021.

You will be working with the marketing team and reporting directly to the CEO.

Responsibilities:

• Reach out to media outlets (major and local news outlets, podcasts) to gain coverage for Alike, the app and the mission
• Write and prepare PR press kits
• Pitch, write and submit opinion pieces to publications
• Research for interested and relevant content, outlets, writers, influencers and content creators and initiate collaborations
• Hit a target of 20 publications and 5 podcast appearances by the end of the project

Qualification:

• Passion for Asian representation and the desire to help and serve the Asian community
• Studies Journalism, Marketing, Asian Studies, Literature or Business
• Excellent communication, presentation, research, writing, journalism & storytelling skills
• Overall professionalism - organized, efficient, great at follow-through, reliable, work independently, takes initiative
• Creative and great at problem-solving

Hours: 10 hours per week over 8 weeks

Internship opportunity: Project-based, Level-Up program

-Weekly meetings to discuss strategy, execution, creative brainstorming with marketing team.

-Impromptu meeting as required.

-Weekly 1-on-1 call for feedback & mentorship

-Continued support and feedback via chat.