Digital brand development
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Marketing strategy MediaSkills
app store (ios) digital marketing digital brand engagement marketing social media content keyword research social media profiles social media search engine optimization google playAbout Company
FA Media Inc. is the developer of Ferries App, which provides ferry schedule and sailing information for the 20 million+ people that travel on BC Ferries every year.
Since 2012, Ferries App has provided travelers with quick access to schedules in an intuitive mobile interface. The app is a free download in both Apple and Google Play app stores, and has been downloaded hundreds of thousands of times. During peak travel seasons, it has cracked the Top 50 in the Canadian app store within the Travel category.
The app has been on "auto pilot" the last couple years, with little effort given to marketing the app or building a brand around it. User acquisition has been all organic thanks to some SEO, but it's far from optimized.
The team at FA Media Inc. are currently developing a brand new version of the app with many significant improvements over the current version. We're now ready to turn up the dials on marketing and need your help!
Project Summary
We are putting a significant investment into development of the new version of the app, and we want to maximize user acquisition and adoption once it launches. Put simply, we want to reach as many people as possible within our target audience.
We need your help to develop a Digital Brand & Social strategy to help us develop our social media "voice" and drive awareness of the app.
As part of this project, we would like you to:
- Spend some time getting to know the app and its use cases, features, and benefits
- Get into the mind of the user and think about how they will use the app throughout the lifecycle of their trip plan/journey
- Create an actionable plan for utilizing the FerriesApp social media accounts to drive user awareness and adoption (Twitter & Instagram). This includes development of the creative for social media profiles and creation of a social media/content calendar.
- Setup/configure/handover any tools/software that we will need to manage ongoing social media activities
- Conduct keyword research and produce 5 content pieces (500-750 words each) that will be published as articles on our website. We will discuss and mutually agree on the topics for the articles to ensure they are relevant and support our user acquisition strategy.
About You!
We are looking for people who:
- are self-starters that are eager to learn
- have lots of creative ideas for how we can leverage social media to drive our business goals
- are interested in digital marketing and want real-world experience developing & launching new tactics
- want their work to have impact that drives results!
We are happy to answer any questions you have - thanks for considering this project!
About the company
FA Media Inc. is a small, independent app development company located on the west coast of British Columbia.
Our flagship product is called Ferries App. It displays schedule information for BC Ferries sailings in an easy-to-use app. It's completely free to use, and available in the Apple and Google Play app stores.
Since 2012, Ferries App has grown to become the most downloaded app publishing ferry sailing information. Every month, tens of thousands of people use it to help plan their journey. During the spring and summer months, Ferries App reaches the Top 50 charts in the app store travel category.
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