Marketing & Strategy Analyst
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The primary focus for the student will be:
Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Perform SWOT Analysis of our organization and 2 competitors
- Make recommendation on creating outreach content to ideal target market.
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is:
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student to give us greater insight into our competition and what they are doing differently.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- What is the main goal for this project?
-
The primary focus for the student will be:
Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Perform SWOT Analysis of our organization and 2 competitors
- Make recommendation on creating outreach content to ideal target market.
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is:
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student to give us greater insight into our competition and what they are doing differently.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
About the company
- https://www.heartsofgems.com
- Education
Hearts of Gems is an e-commerce company that designs tools to help children aspire to be kind and confident individuals so that they can be their best selves and have positive impacts in the world. We create practical products and resources to help children in their social development. Through our products, we hope to foster a mindset in kids that will inspire them to seize opportunities to sprinkle goodness in the world—and make the world a little brighter, with the foundational help from their parents. Our vision is to inspire and empower children to lead with kindness, confidence and purpose so that their little hearts can have big impacts in the world.
Our mission is to create educational and inspiring products for kids that will shape the way they see and treat others and themselves.