Website Redesign and Branding for Griottes Polyglottes

Closed
Griottes Polyglottes
Vancouver, British Columbia, Canada
Ingrid Broussillon She / Her
Founder and Owner
(4)
3
Project
Academic experience or paid work
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Copy writing Website development Social justice
Skills
copywriting logo design branding search engine optimization user experience (ux) wordpress
Details

The main goal for the project is to recreate the Griottes Polyglottes website on WordPress, improve the copywriting and SEO to clarify the message for ideal clients, and potentially provide a new logo. The project will involve the following tasks:


- Analyzing the current website and identifying areas for improvement in copywriting and SEO.


- Recreating the website on WordPress with a focus on user experience and visual appeal.


- Developing new copywriting that effectively communicates the company's mission and services.


- Implementing SEO strategies to improve the website's visibility and search engine rankings.


- Potentially creating a new logo that aligns with the company's brand and message.


Deliverables

By the end of the project, learners should complete the following tasks:


- A redesigned website on WordPress with improved copywriting and SEO.


- New copywriting that effectively communicates the company's mission and services.


- Implemented SEO strategies to improve the website's visibility and search engine rankings.


- Potentially, a new logo that aligns with the company's brand and message.



Final deliverables:


- Access to the WordPress website with updated content and improved SEO.


- A document outlining the new copywriting and SEO strategies implemented.


- If applicable, a new logo design that reflects the company's brand and message.


Mentorship

Me and my PA will be available to assite, train and answer to any questions students might have about the project.

In term of tools:

Students will get access to canva, to my pictures and videos, also to hosting (already paid)

I may consider pay a subscrition for a tool that might be needed for the eproject.

Supported causes
Peace, justice and strong institutions

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Business services, Education, Hospital, health, wellness & medical, Individual & family services, Non-profit, philanthropic & civil society

Immigrants can face a lot of challenges when arriving to a new country, like difficulties to find a job, language barriers, selfconfidence, cultural differences, racism and even mental heatlh from lonelyness.

At Griottes Polyglottes we want to change the way EDI (Equity, Diversity & Inclusion) has been addressed to a more immersive, transformative, fun and impactful way.

And for that we use the power of improv combined with the theatre of the oppressed method.
The result? Enhanced creativity, communication, and confidence to tackle life's challenges head-on.

Our team-building workshops are a transformative journey for mainly immigrants and aim to:
- Empower to speak up against racism and promote cultural diversity
- Boost language confidence for French and English learners.
- Build your confidence for public speaking or job interviews.
- (Soon) Improve mental health due to lonelyless and pressure to find a job

We offer our services to corporations with culturally diverse teams (immigrants from diverse cultures), and who are driven by social changes.
Through our non-profit we serve schools, and organisations that support newcomers and immigrants.

A little more about our story:
We started in 2018 as a side business with a simple goal: to help immigrants gain confidence speaking French and English and go fearless in job interviews or meetings.
We wanted to make it fun, engaging and highly interactive, so we turned to Ingrid's passion for improvisation, role playing and theatre games as the foundation of our teaching approach
These activities not only make learning enjoyable but also bring essential communication and collaboration skills in a lively and dynamic manner.
After witnessing the positive impacts of our workshops on participants, our clients requested more sessions using our methodology.
Therefore we’ve developped what we have today as the Social Impact team building workshops.
Alongside this, we established a non-profit organization to help businesses double their social impact by sponsoring schools or other non-profits..